Privacy & Cookies Policy
Last updated: August 31, 2026
This policy explains what personal information Truss Builder Parts collects when you use trussbuilderparts.com, why we collect it, who else can receive it, and the choices you have. It also lists every cookie and tracking technology on the site, and how to switch them on or off at any time.
We have written this in plain English on purpose. If anything here is unclear, email info@trussbuilderparts.com and we will explain it.
1. Information we collect
Information you give us. When you create an account, place an order, request a quote, fill in a form, or email or call us, we collect what you provide: your name, company, email address, phone number, billing and shipping addresses, and whatever you write in your message. Form messages sent through the site are stored on the site so we can find and answer them. Please do not send sensitive information such as financial account details or government ID numbers through a website form.
Payment information goes to Stripe, not to us. Card payments are handled by Stripe, our payment processor. Your card number goes directly from your browser to Stripe and is never stored on our site. We receive only what we need to fulfill the order: confirmation that payment succeeded, the amount, and the last four digits of the card.
If you start a checkout and do not finish it, we keep the email address and cart details you had entered so we can follow up in case something went wrong. If you would rather we did not hold that information, email us and we will delete it.
Information collected by measurement tools. With your consent — and only with it — Google’s measurement tools collect information about your visit: the pages you view, roughly where you are visiting from, and shopping events such as adding an item to the cart or completing a purchase. Section 3 explains how the consent works. Without your consent, these tools do not run and collect nothing.
2. Why we use it
- To process and ship your orders, and to invoice you for them.
- To answer your questions and quote for the parts you need.
- To follow up on an unfinished checkout.
- To understand, if you consent, how the site is used and whether our advertising works.
- To keep the site secure and to stop spam and abuse.
- To meet our legal, tax and accounting obligations.
3. Consent, and how we handle tracking
This is the part most website policies get wrong, so we want to be plain about it.
Nothing that measures you runs until you agree. When you first arrive, a banner asks for your choices. Until you make them, Google Analytics does not run, Google’s advertising measurement does not run, and the map on our contact page is replaced with a click-to-load placeholder. This applies to every visitor, wherever you are, not only to visitors from places where the law demands it. A banner that appears while trackers load behind it is worth nothing, and we have deliberately not built one of those.
You can change your mind at any time. A Manage cookies button sits in the bottom-left corner of every page. Open it to turn categories on or off, or to withdraw consent entirely. Withdrawing is exactly as easy as giving it.
We keep a record of your choice. When you decide, we store the date and time, which categories you agreed to, which version of this policy was in force, and the page you were on. That record is tied to a random reference generated in your browser. It contains no name, no email address and no IP address, and we cannot use it to work out who you are. We keep it so we can show, if we are ever asked, that consent was properly obtained.
Your choice is remembered in a cookie called gi_consent for 12 months, after which we ask again. Clearing your browser cookies clears it too, and the banner will reappear.
4. Who else can receive it
We do not sell your personal information. No data broker receives anything about you from us.
These companies can receive information about your visit, in the circumstances described:
- Stripe handles card payments and fraud prevention. When you pay, Stripe receives your card and billing details directly. Stripe’s fraud-prevention code also runs on the site to protect the checkout; it is part of making payment work, not advertising.
- Google receives visit and shopping-event information through Google Analytics and Google’s advertising measurement — but only if you consent, and you can withdraw at any time. If you load the map on our contact page, Google also receives your IP address and can set its own cookies.
- Cloudflare checks that form submissions come from a person rather than a bot. When you use a page with one of these checks, Cloudflare receives your IP address.
- UPS receives the destination address for your order so we can quote shipping and ship your parts.
- Trustindex supplies the review display on our home page. When we last checked, it set no cookies and stored nothing identifying in your browser; it simply shows reviews.
Separately, we use trusted suppliers who handle information strictly on our behalf and on our instructions: our website host, our email provider and our accounting system. They are not permitted to use your information for their own purposes. We can tell you who they are on request.
We may also disclose information where the law requires or permits it, or to establish or defend our legal rights.
5. How long we keep it
- Inquiries that do not become orders: up to 24 months, then deleted.
- Orders and customer records: for as long as tax and accounting rules require, currently seven years.
- Store accounts: until you ask us to close yours.
- Unfinished-checkout details: long enough to follow up, then deleted — or immediately, if you ask.
- Consent records: at least 24 months from the date of the decision.
6. Your choices and your rights
Whether or not any particular privacy law applies to a business our size, we will honor these requests from anyone who asks. You can ask us to:
- tell you what personal information we hold about you, and give you a copy;
- correct anything that is wrong or out of date;
- delete information we no longer have a good reason to keep, including your store account;
- stop contacting you.
Email info@trussbuilderparts.com. We will respond within 45 days, at no charge. We may need to confirm who you are first. In limited cases the law allows us to withhold information — for example where releasing it would reveal information about someone else — and if that happens we will tell you why.
You can also change your cookie choices at any time with the Manage cookies button, and control cookies through your browser settings (see Part 2).
7. How we protect it
Personal information is protected by safeguards appropriate to how sensitive it is. The site runs over an encrypted connection, card details never touch our server, access to our systems is limited to people who need it, and we take all reasonable precautions against loss, misuse and unauthorized access. No website can promise perfect security, and if something goes wrong that affects you, we will tell you promptly.
8. Children
Our site and products are aimed at businesses and are not directed at children. We do not knowingly collect personal information from anyone under 13. If you believe a child has given us information, email us and we will delete it.
9. Other websites
Our site links to other websites that this policy does not cover. Once you leave our site this policy stops applying and we are not responsible for how those sites handle your information. We suggest you read their privacy statements.
10. Changes to this policy
If we change this policy we will update the date at the top. If a change affects how we use your information, or adds a tracker of any kind, we will ask for your cookie choices again rather than relying on consent you gave to an older version.
11. How to contact us
Questions, requests or complaints about this policy or our privacy practices: info@trussbuilderparts.com or (863) 602-2019. We are at 2810 Parkway Street, Suite 4, Lakeland, Florida 33811.
Part 2 — Cookies and similar technologies
What these are
A cookie is a small file stored on your device when you visit a website. Other technologies do the same job: tracking pixels, which are invisible images that report back that a page was loaded; scripts that store data in your browser; and embedded content such as videos and maps that set their own cookies the moment they load. Where this policy says “cookies”, it means all of these.
The three categories
The banner groups everything into three categories. The first is always on, because the site cannot work without it. The other two are off until you turn them on.
Strictly necessary — always on
Needed for the site to work: to keep your cart and sign-in going, to take payment securely, to stop spam, and to remember your cookie choice. These are not used for tracking or advertising and cannot be switched off.
| What | Provided by | What it does | How long |
|---|---|---|---|
| gi_consent | Truss Builder Parts | Remembers your cookie choices so we do not ask again on every page. | 12 months |
| WordPress and WooCommerce session cookies | Truss Builder Parts | Keep your cart between pages, keep you signed in to your account, and keep forms secure against tampering. | Session to a few days |
| Stripe fraud-prevention cookies | Stripe | Help Stripe tell real customers from fraudsters so card payments stay safe. | Up to 12 months |
| Cloudflare bot check | Cloudflare | Confirms form submissions come from a person, not a bot, on the pages that carry a form. | Session |
Statistics — off until you agree
Tells us how the site is used so we can improve it. Off until you turn it on.
| What | Provided by | What it does |
|---|---|---|
| Google Analytics | Counts visits and shows us which pages and products people look at. Sets Google cookies in your browser and sends visit data to Google. |
Marketing — off until you agree
Measures whether our advertising works, and covers embedded content that would otherwise set its own cookies as soon as a page loads. Off until you turn it on.
| What | Provided by | What it does |
|---|---|---|
| Google advertising measurement | Tells Google Ads when a visit leads to a purchase or an inquiry, so we know which advertising is worth paying for. Includes measurement code on our own pages that reports shopping events such as add-to-cart and purchase. | |
| Embedded map | Shows an interactive map of our location on the contact page. Google sets its own cookies when the map loads, so we hold it back and show a click-to-load placeholder until you agree. |
Changing your choices
Use the Manage cookies button at the bottom-left of any page. The change takes effect immediately.
You can also control cookies through your browser settings, which let you block cookies, delete the ones already stored, or warn you before one is set. Most browsers accept cookies by default. Remember that browser settings apply to every site you visit, not only ours, and that blocking the strictly necessary cookies will stop parts of our site working — including the cart, the checkout, and our ability to remember that you asked us not to track you.
Do Not Track and Global Privacy Control
Every measuring tool on this site is off until you switch it on, for every visitor. That is a stronger protection than a Do Not Track or Global Privacy Control browser signal would give you here, and it applies whether or not your browser sends one.